Wednesday 19 September 2012

Idea for Music Video: Colour Filters

From looking at the name of our band, The Colours, I have thought of an idea that associates our music video with them while also improving the quality of our music video.

When editing our music video, we could apply colour filters to associate certain shots with certain things. Different colours are often associated with different things:

Green: Envy/Air
Red: Anger/Fire
Blue: Calm/Water
Brown: Uncomfort/Earth
Black: Evil/Darkness
Grey: Dullness/Machinery

An example of this being applied to a music video is a music video of Kasabian's "Goodbye Kiss" which was used by the BBC as an end-of-season video for the F1 season in 2011. The colour filters in this music video are used to associate clips with different teams e.g. red for Ferrari. This helps the music video stand out and also helps you to understand the music video better.


If our audience could instantaneously associate different colour filters, and so different parts of the music videos, with different things, then the audience would be able to relate to our music video better. This means no time in the music video would be wasted telling you what the mood is at certain points - combined with the soundtrack, the colour filters would help tell you what to think at all times.

As the wife of Bernard Herrmann said, "The music tells the audience how to feel and what to think,". By combining music and colour filters, this could be emphasized in our video. 

The fact that our band is called The Colours would also focus attention on the different colour filters of the music video, again enhancing the effect of the music video telling you what to think.

1 comment:

  1. An idea worth esxperimenting with. How are you and Joe getting on with storyboarding a narrative, which of course can be chopped up and redefined during the edit. I'd like to see some concrete ideas on paper or on your blog by next lesson.
    Well done for posting Kasabian's music video. Also the TV drama North & South also uses colour filters to indicate contrasting geographical and emotional states.

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