1. Boy and Girl
Our first basic idea was to have a boy who was romantically interested in a girl - we would use several different shots to convey this as if he is remembering her. We considered using colour filters to show these different emotions.
2. Running Through Life
Following on from the previous idea, we thought of an idea where the main character is walking or running through a landscape and the world changes around him as he is running in the centre of the picture. We could adapt the environment to be made of different coloured objects - the mise-en-scène could be adapted to be a substitute for the colour filters mentioned previously. The main inspiration for this idea came from the Visa Europe Ad called Football Evolution:
3. A Combination of Ideas
Our latest, and currently main idea is a combination of these two ideas. The music video would start with a relatively normal person waking up in the night with a desire to do something special - he gets out of bed and is soon walking/running down the street towards the house of the one he loves. As this happens, his figure (in the centre of the picture) slowly fades in and out as we see memories, dreams, and images of the future which have a colour filter applied to them to tell you the emotion shown in each moment. The lyrics "I just keep on running" in the song could have a double meaning as the main character is running (or walking) down the street.
Eventually, he arrives at the house and the colour filters are removed - he is back to reality. There, he meets the girl and they embrace, showing their love for each other. In the background, the final lyrics of the song -
"You know I want to be on my own tonight
I just keep on running
You know I want to be on my own tonight
Tonight I let you go
Tonight I let you go
Tonight I let you go"
I just keep on running
You know I want to be on my own tonight
Tonight I let you go
Tonight I let you go
Tonight I let you go"
- would add irony to this part of the music video. This would make the ending stand out and be more memorable.
A great advert and certainly an idea to go with. Try to bullet point the narrative structure with brief descriptions of location, action, camera angles, movement, transition like a written story board. The importance of thinking visually is very important. Mind you once you get to the edit then the narrative structure can change. Getting the "look" and "mood" and establishing genre are essential.
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