This music video focuses primarily on the lyrics and what they connote. The most prominent lyric is "Skyfall", as you might expect, and this lyric is always enlarged and highlighted. This relates to the marketing of Skyfall - the main part of the film that is being advertised is the name and the brand (possibly due to it being James Bond's 50th Anniversary).
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| One of the bus advertisements for Skyfall |
An example of this is the large advertisements on the sides of buses - I have seen these many times as I walk through the city to get to Sixth Form, and this means that people in the city are very likely to see this advertisement. The advertisement focuses on the name Skyfall, and the character of James Bond - and that is it. The title of the film and the brand are the two things focused on the most, just like in the music video for Skyfall.
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| The first major image of the music video immediately establishes what the music video is about |
The start of the music video shows both the main character, James Bond (in the iconic down-the-barrel-of-a-gun shot to immediately establish the genre, theme and purpose of the music video - this is also an intertextual reference to all of the Bond movies) and the artist, Adele. This is another example of the music video focusing on the main points of this song - James Bond and the artist Adele.
Whenever the chorus starts, it is started by the line "Let the Skyfall". This is usually emphasized by the background changing to a more vibrant, eye-catching colour - usually a red/orange fire colour. At one point, near the end, the chorus is also backed by an elegant blue/black/grey/silver colour arrangement. This reflects the deeper, richer part of the James Bond films - the shining effect of the lyrics also strengthens this connotation.
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| The beginning of the chorus in the music video - notice the emphasized "Skyfall" |
Overall, this music video successfully markets the music and the film it is promoting above everything else - if there was a narrative or something more than lyrics and background effects, the music video would take away from this. This simplistic method of making a music video for "Skyfall" would not be as effective if the song was poor - the fact that the song is high quality and is recognisable as a James Bond song extremely helps this music video.
This is not really a music video but a recording of the song with computerised graphics in the back ground. I assume there are not shots from the film for copywrite reasons.
ReplyDeleteI like the advert on the bus....that's brilliant!
You are accurate when you say the clip focuses on Adele's voice and the lyrics which are typed on the screen just to make sure audiences get the point. Is this an official music video for the track?
Well it is the only official music video excluding the credits sequence in the actual film, as far as I am aware... It is referred to as the official music video.
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